The iPhone 13 and iPhone 13 Mini are available in Pink, Blue, Midnight, Starlight, and (Product) Red, pre-orders from Friday, September 17th and available from Friday, September 24th.
“Our customers rely on the iPhone every day, which is why we have made the iPhone 13 and iPhone 13 more powerful, more efficient and more fun to use,” said Greg Joswak, Senior Vice President of Marketing, Apple Worldwide. Both phones have beautiful designs, industry-leading performance and advanced camera features with incredible length, water resistance and a huge leap in battery life to ensure that customers can rely on their iPhone when needed. With all of this integrated visually with iOS 15 and involving privacy, make the iPhone 13 and iPhone 13 Mini an invincible choice.
Beautiful and elegant design with stunning battery life
The iPhone 13 and iPhone 13 Mini have been redesigned inside and out, and come in five elegant colors that include an elegant flat-edge design and a beautiful aluminum frame. The 6.1-inch and 5.4-inch displays on the front feature a ceramic shield, which is unique to the iPhone and tougher than any smartphone glass. Both models have an industry-leading IP68 rating for water resistance, and 3 are designed to protect against leakage from common liquids. A redesigned rear camera layout with diagonally adjusted lens enables an advanced dual camera system, while the redesigned TrueDepth camera system is small, packing the same advanced technologies as the most secure facial authentication on the smartphone, including Face ID. Exhibition area.
Improved Super Retina XDR LED displays offer incredible contrast ratios to real blacks and a 28 percent increase in maximum outdoor door brightness at 800 nits, and a high peak for HDR content such as photos and videos at 1200 nits.
Major battery life enhancements come with the iPhone 13 and iPhone 13 Mini, which enables the A15 bionic, more efficient components, a larger battery, and power optimization from in-depth integration of hardware and software. The iPhone 13 offers incredible full-day battery life, the iPhone 4 offers two and a half hours more a day than the iPhone 12, and the iPhone 13 Mini offers up to an hour and a half more than the iPhone 12 Mini.
The most advanced dual camera system in the iPhone
The iPhone 13 and iPhone 13 Mini represent a major leap in camera design with advances in hardware and computational photography that provide stunning photos and videos. The new wide camera with 1.7 µm pixels comes with the all-time larger sensor in the iPhone dual camera system, which can collect 47% more light for less noise and brighter results. Sensor-shift OIS is a technology introduced in the iPhone 12 Pro Max and comes in a wide camera that is not seen in any other smartphone, even more so in the compact iPhone 13 Mini. This stabilizes the sensor instead of the lens, so the shots are more stable, while the custom-designed ultra wide camera with the new sensor captures more detailed images with less noise in dark areas of photos and videos.
After extensive study of photography and the powerful use of rack focus, the cinematic mode on the iPhone records videos of people, pets and objects with beautiful depth effect with automatic focus changes so anyone can capture cinematic style moments. A professional filmmaker. For creative control, you can change the focus during and after capture, and allow users to adjust the bokeh level in the Photos app, iMovie for iOS, iMovie for MacOS, and Final Cut Pro Coming soon, the 5 iPhone 13 lineup is the only tool that can edit the deep field effect on video even after recording. Enabled A15 bionic and advanced machine learning algorithms, cinematic mode records on Dolby Vision HDR. Both models offer HDR video recording with Dolby Vision - from capture to editing and sharing - now supports up to 60 fps on all 4K cameras.
The A15 Bionic, the new Image Signal Processor (ISP), and advances in computational photography are the fastest neural engine in all the new features of the iPhone 13 and iPhone 13 Mini. Photographic styles allow users to take advantage of Apple's multiframe image processing and bring individual photo preferences to each image. Preset and customized preferences work across scenes and subjects, and unlike the simple filter, intelligently apply the right settings on different parts of the photo to ensure that important elements such as skin tones are preserved. The dual-camera system and the power of computational photography support the Smart HDR 4, which now offers better color, contrast, and lighting for each subject in a group photo, including challenging situations, life-enhancing images, and improved night mode. The TrueDepth camera supports all stunning new camera features, including cinematic mode, photographic styles, Smart HDR4 and more.
A15 Bionic: The engine of the iPhone 13
The A15 is much faster than the Bionic competition, offers higher performance and better power efficiency, and makes everything more fluid in the iPhone 13 lineup. It uses 5-nanometer technology and has about 15 billion transistors to handle the most demanding tasks, including the latest computational photography features. A new 6-core CPU with two high-performance cores and four high-performance cores is up to 50 percent faster than the competition, and handles the tasks required smoothly and efficiently, while the new 4-core GPU is 30 percent faster than the competition, graphics-intensive. Enables more lifelight visuals and lighting effects. The new 16-core neural engine is capable of 15.8 trillion actions per second, enabling faster machine learning calculations for third-party application experiences, and features like live text on a camera with iOS 15. Major advances in next-generation ISPs, coupled with computational photography and powerful camera hardware, create the new dual camera system.
5G experiences in more places
The world is rapidly moving towards 5G, and the iPhone provides an innovative 5G experience that changes the way users connect, share and enjoy. The customized hardware design in the iPhone 13 lineup introduces more 5G bands, allowing it to operate in more than 5G locations for greater coverage and performance. Carriers worldwide in 60 countries and regions. Users can experience high quality video streaming on their favorite platforms, more competitive gameplay on multiplayer games, faster download and upload speeds and much more. With iOS 15, SharePlay7 on 5G opens up powerful shared experiences like watching HDR movies or TV shows while syncing with friends while on FaceTime calls. Smart data mode intelligently saves battery life by automatically switching the iPhone to LTE when 5G speeds are not required.
Features iOS 15
IOS 15 adds new ways to enhance the iPhone experience and enhances powerful features that allow users to focus, explore and do more with the device's intelligence. FaceTime calls feel more natural with spatial audio and the new portrait mode, new focus features help users reduce distractions, notifications have been redesigned, and live text allows users to recognize text in a photo. Apple Maps offers beautiful new ways to navigate and explore the world with the new 3D city-driving experience and directions in augmented reality. Weather redesigned with fullscreen maps and more graphical displays of data, supports wallet home keys, and new privacy controls for more information on Siri, Mail, and more locations across the system.
IPhone and the environment
The iPhone 13 is designed to reduce its impact on the environment. The iPhone also uses 100% recycled rare earth elements in the magnets used in the MagSafe, 100% recycled tin in the solder of the main logic board, and, for the first time, in the solder of the battery management unit. Both models use 100% recycled gold on the plating of the main logic board and the wire on the front and rear cameras. The redesigned packaging eliminates outer plastic wrap and eliminates 600 metric tons of plastic, bringing Apple closer to its goal of completely removing plastic from all packaging by 2025.
Today, Apple is carbon neutral for global corporate operations, and by 2030 plans to have a total zero climate impact on the entire business, including production supply chains and all product life cycles. This means that all Apple devices sold from component Manu will be 100 percent carbon neutral through manufacturing, assembly, transport, consumer use, charging, recycling and material recovery.
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